For 17 years from the window of Alley Tunes, his record store and cafe next to Glenferrie railway station, Fabrice Lemoyne has watched Hawthorn slowly ebb and flow. He’s looked on as foot traffic boomed, as the nearby Swinburne University grew from about 8000 higher education students when he arrived to 13,000 today. “Vinyl sells really well. And we sell a lot of coffee,” says Lemoyne as a line of customers await their brew.